New Delhi: The National Commission for Protection of Child Rights (NCPCR) has asked NGOs to refrain from showing “vulnerable children in deplorable condition” in their advertisements to raise funds.
“The commission observes that such activities is a violation of child rights, which is in contravention of provisions of the Juvenile Justice (Care and Protection of Children) Act, 2015”.
“Therefore, the commission recommends your good offices to refrain from practising any such activities that involves using of pictures, videos or any such material that showcases vulnerable children in deplorable condition in order to raise fund.”
The NCPCR notice to NGOs came in the wake of an MP raising concern over such activities.
In the notice, the apex child rights body said a Member of Parliament had raised concern with the commission that various non-government organisations — domestic and international — were raising funds through advertisements on print media, news channels, websites and social media while showing “vulnerable minor children in deplorable condition”.